Also whats wrong with using your mobile phone as your laptop, as a sit here now I have wirelessly tethered my iPhone and can download at 500kb/s, plenty quick enough and all included in my data pack.

Sorry Vivid, but just do no see the need.

Any publicity is good publicity, if our competition wishes to bad mouth us in front of clients, they simply do not see the bigger picture. I say keep going for it, as ironically it works in our favour and we appreciate all the free publicity. Any discerning business owner would investigate who PWD is, they would quickly see from the quality of the work, our experienced team of industry professionals and testimonials that they have just been fed propaganda from a heel-clicking salesman.

PWD was started from a kitchen with an advertising budget of only $80. Our question is why had nobody registered the business name before? Seemed like an obvious one to us, descriptive and excellent for SEO, why wouldn’t you?

The next 3 years were tough; our start-up was in the Global Financial Crisis, which only made it harder. Just so it felt like my hands were tied behind my back, I had enrolled in a full time Law degree as an International Student.

My team stayed loyal and everyone I have employed so far has stuck with me, some have been approached with money offers from other agencies yet have stayed @ PWD, speaks volumes I think…?

I love my team, I love the business and now that UNI is out the way, great things will happen. I plan to put some decent competition into two more industries and boy will we see some whining then.

Our most recent example being Dale Carter, the director of GTP i Commerce who kindly registered our business name for his Twitter account. When I asked him why he registered it he replied for “SEO purposes”. I chuckled and could not believe what I just heard, “Dale not sure how much you have read on SEO, but there are these tags called No-Follow links, which all outbound links on Twitter are defaulted to have, ensuring that people do not spam the hell out of a great social media platform.”

Essentially Google does not acknowledge that link, and as such has no bearing on SEO whatsoever. For anyone that cares to read here is Google Webmaster Tools info on No-Follow links

The scary thing is that Dale is out there selling SEO to people on a daily basis. To be fair to him and his company, I have heard good things, but must question the lack of integrity and so called SEO expertise.
Someone said to me, well I would take that as a compliment Oliver, he clearly must think that your name and branding is stronger than his own. Maybe so, maybe not, you be the judge.

Some reading this may be thinking why the hell do you care? Well ultimately, in the big scheme of things it’s quite small to our goal and vision @ PWD, but it does pose a risk, one of loosing a client and secondly that client will get burnt, reflecting badly on the industry as a whole.

The moral of the story is get there first before your competitor does, prevention is better than cure. That includes business names, Trade Marks, Domain names, accounts for online services such as Google, Yahoo, Twitter and FaceBook to mention a few. Even if you have no plans of using them for the foreseeable future, grab them just in case.

Ensure your competitors do not use your brand / identity to misrepresent, and like a cockroach running through your garage towards the house, stamp it out sharp and fast.

Oliver Wood

ABN: 40 117 036 753
ACN: 131 306 155

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We grew amazingly fast last year, our small team have been producing websites and getting them to the top of the search engines quicker than any of our competitors whilst still giving a one on one personalised service.

So this year we want to serve up more of the same and are looking at larger offices to cope with the ever expanding team. Watch this space.

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